Jobs-to-Be-Done Framework Applied to Content Planning
Unmet customer jobs, not demographics, should drive what content you create and how.
Felix Lindqvist
Section
Content Strategy
7 stories in Content Strategy.
Content Velocity Benchmarks by Company Stage and Team Size
Avoid misreading velocity—what actually matters are growth stage and team size.
Felix Lindqvist
Competitive Content Positioning for Crowded SaaS Categories
Most B2B buyers decide before sales enters, so positioning must win in channels you don't control.
Noor Delgado
Editorial Calendar Structure for Demand Generation Teams
Strategy is the difference between a content calendar and a demand generation program.
Petra Kovac
Content Gap Analysis Against Competitor Blogs
Identify five distinct gap types so you prioritize the right content fixes.
Felix Lindqvist
Content Funnel Mapping for Long B2B Sales Cycles
Buyers research 70% before contacting sales; map content to messy, nonlinear journeys.
Noor Delgado
Pillar Page Strategy for B2B SaaS Blogs
How to organize ungated content clusters that rank and convert buyers.
Felix Lindqvist